I love how so many brands are starting to collaborate in unexpected ways. Like today, Banana Republic and United Airlines are gifting cashmere blankets to all passengers traveling to and from Newark, San Francisco and Los Angeles as a part of their #BRMakeItMatter social initiative (launched on Giving Tuesday). Kind of makes me wish I was taking a flight!
Banana Republic is committed to make a difference with acts of comfort & kindness. As part of this commitment, Banana Republic partnered with United Airlines and P.A.C.E., which supports the education of female garment workers worldwide. With each post/tweet/share using #BRMakeItMatter, Banana Republic will donate $1 to the CARE organization. CARE is a partner of P.A.C.E. that supports providing working women with the foundational skills needed to advance personally and in the workplace.
How can you pay it forward with a little comfort and kindness this holiday season?