At first it sounds a little insane but then after hearing how it works it makes sense. To put it as basic as possible, it is simply purified water imprinted with unique, vibrational waves which isolate out the precise frequencies needed to protect you from UV rays. The frequencies that have been imprinted on Osmosis water will vibrate on your skin in such a way as to cancel approximately 97% of the UVA and UVB rays (similar to broad spectrum SPF 30 products). The final results are about 3 hours of sun protection. The really brilliant part is the UV Water allow for increased sun exposure (30x more than normal), protect your eyes, do not wash off when swimming and can increase your tanning response. So futuristic in a healthy earthy way.