Ciaté London is giving everyone a reason to smile. Besides their lust worthy beauty products they recently projected an 80 ft wide smiley, lipstick included, onto the Brooklyn Bridge to add a dose of positivity to New Yorkers' lives.
This was impart to celebrate Ciaté London’s collaboration with the iconic heritage brand SmileyWorld. Research found U.S. adults smile 11 times a day, amounting to 243,309 over the course of their lifetime. Just smiling can lift your mood in seconds. Add a little lipstick or smiley nail decals and you will be flying high all day.