The Jeweler Who Designed the World's Most Famous Engagement Ring

She was told she'd never be a jewelry designer, but Kindred Lubeck had other plans to live the glamour. In 2020, during the COVID-19 lockdown, Kindred got a masterclass in the art of the goldsmith from her own father. She started sharing her one-of-a-kind creations on TikTok, and with every dazzling ring, her following—and her reputation—sparkled.

Fast forward to 2025. While giants like Tiffany & Co. battled for a coveted deal to design Taylor Swift's engagement ring, it was Kindred—a small, one-woman business discovered on TikTok—who won. Through pure talent and a dazzling vision, she beat a $350B industry. The result? A rumored $500,000 ring and a brand that sold out for years. This is living proof that a little glamour and a lot of grit always pay off.