Everyone is Unboxing Hermes, Is Luxury Losing Its Lure?
Jane Birkin’s original Birkin bag, at Sotheby’s in Paris I remember watching Sex and the City, and Samantha wanted a Birkin, but it was virtually impossible to get. Seeing a Hermès bag was a wow moment. You knew if some had it, there was time invested and a very large amount spent, not just on the bag but building a relationship with your SA. It meant access, relationships, and a level of exclusivity that felt untouchable. Now suddenly, it’s everywhere. From social feeds to
