

Why National Lipstick Day Is All About Lip Care This Year
We all definitely have a bag with at least three lip products rolling around at the bottom of it. It's National Lipstick Day a perfect time to dig through and find a favorite to wear today. But it's not just about those fabulous colors, and all about having good lips first. We're layering overnight lip masks before bed, keeping a balm on our desk, another in the car, and somehow still asking our friends, "Do you have lip balm?" Beauty girls just get it. So it feels pretty fi


The Skin-First Makeup Brand Giving Everyone That "You Look So Fresh" Compliment
We have noticed everyone trading full-coverage makeup for fresh, glowing skin lately. Skin-first beauty is officially having its moment, and EpicLight Beauty is one of those brands we can't stop talking about. Founded by Patricia Gallardo and Saima Rathor, EpicLight combines makeup with skincare, so every product has ingredients like peptides and hyaluronic acid that help your skin look as good as your makeup. Our fav pic is the Luminizing Glow Gel. It gives that effortless


Paris Just Got a New Must-Visit Destination for Fashion & Beauty Lovers
If you're planning a trip to Paris, add this to your itinerary. New York, Tokyo, and Paris have officially opened CLOSE TO SKIN, a beautifully curated concept store in the heart of Le Marais that celebrates luxury through touch, scent, and personal style. The boutique is designed around one simple idea: experiencing luxury through the skin. Every detail invites visitors to slow down and indulge in pieces that feel as beautiful as they look. On the ground floor is an edited co


MERIT Just Brought Luxury Beauty to The Ritz-Carlton and Honestly, It Makes So Much Sense
If you've ever packed your favorite beauty products before a trip because hotel amenities just don't compare, you're going to love this. MERIT Beauty has officially partnered with The Ritz-Carlton for its first-ever hospitality collaboration, and it's one of those luxury pairings that feels completely natural. The minimalist beauty brand is bringing its signature "less is more" philosophy directly into the hotel experience, making getting ready while traveling feel just as ef


Your Closet Might Be The New Investment Portfolio The Fashion Tech Trend Changing How We Shop
What if your wardrobe could do more than just make you look good? What if it could actually work for you? Fashion strategist Mary Korlin-Downs has an Incredible new way to think about shopping that's quickly becoming one of the most interesting conversations in fashion tech. Instead of seeing clothing as something you buy and wear, she suggests treating your closet the way a private equity investor treats a portfolio where every piece is an investment with the potential to cr


Are Designer Shoes Getting Too Weird? The Wild Footwear Trend Taking Over Fashion
After seeing the Saint Laurent Men's runway show this week, I have one question: Are shoes becoming fashion's biggest attention seekers? Because if you've been scrolling through fashion week photos lately, you've probably noticed that shoes are looking less like something you'd actually wear and more like something you'd find in an art gallery. Saint Laurent recently sent men's transparent PVC shoes down the runway, creating the illusion that models were walking barefoot. The


Is Getting Dressed Up Becoming a Lost Art?
Somewhere between working from home, living in leggings, and wearing sneakers with literally everything, we quietly stopped getting dressed up. I recently talked about this on ON NJ Mornings, inspired by a thought-provoking New York Times piece by fashion critic Vanessa Friedman asking a simple but surprisingly complicated question: What does dressing up mean today? There was a time when getting ready felt like part of the experience. Dinner reservations meant pulling out you


The Jewelry Brand Fashion Girls Have Been Quietly Collecting
We found the cutest jewelry brand, Alex Monroe, that makes you feel like it belongs in a fairytale. It's jewelry that's a little different from the chunky gold chains and viral statement pieces taking over social media. Alex Monroe creates the kind of delicate, nature-inspired jewelry that feels like it has a story behind it. Think tiny bees, wildflowers, dragonflies, leaves, woodland creatures, and whimsical charms that look like they were found in the most magical English g


OUAI's Cult-Favorite Leave In Conditioner Just Got a Glamorous Upgrade
If your beauty routine is all about effortless results with a touch of luxury, get excited, OUAI is relaunching its beloved Leave In Conditioner, and the upgrade is everything beauty lovers have been waiting for. Already one of the brand's best-selling hair essentials, the reimagined formula arrives in sleek new packaging and now comes in three of OUAI's signature fragrances, making your daily hair routine feel even more indulgent. The new scent lineup includes North Bondi, a


Alo Yoga Retreats Are the Wellness Getaway Every Fashion Girl Is Talking About
If you've spent even five minutes scrolling Instagram lately, you've probably noticed the coolest fashion girls aren't just showing off their latest designer bag or vacation wardrobe they're posting sunrise yoga sessions, healthy breakfasts with ocean views, and matching Alo Yoga sets from dreamy wellness retreats. Alo Yoga has become one of those brands that feels like it's everywhere. What started as a celebrity-loved activewear label has evolved into something much bigger




















