Get That Guava Girl Look: ILIA's New Blurring Blush!

One of the juiciest, newest beauty trends is called the Guava Girl glow – sun-flushed cheeks, a soft, blurred finish, and that "just came back from the beach" radiance. TikTok is obsessed, and honestly, so are we.

ILIA Beauty is dropping the absolute must-have blush of the season: their new Soft Focus Blurring Blush! The cream-to-powder dream melts into your skin for a weightless, radiant finish that's never patchy or powdery. It's even clinically proven to blur pores and smooth texture – yes, please! Pair it with ILIA’s iconic Multi-Stick or build out your full Guava Girl look. It will give you cheeks, lips, and skin that truly glows from within. Your summer complexion just got a serious upgrade!

How to get the look :

STEP 1: RADIANT BASE Super Serum Skin Tint SPF 40

 Dewy, breathable, and packed with skincare. The perfect base for fresh cheeks.

 STEP 2: THE FLUSH Soft Focus Blurring Blush 

Baked on terracotta tiles, this hybrid blush delivers a diffused, airbrushed flush in 8 sun-warmed shades. Clinically proven to blur + smooth. No filter needed.

 STEP 3: MULTI-LAYER COLOR Multi-Stick

 The OG swipe-and-go blush-lip hybrid. Try Tenderly or At Last for soft guava tones.

STEP 4: JUICY LIPS

Balmy Gloss Tinted Lip Oil in Petals or Tahiti

Balmy Tint Hydrating Lip Balm in Runaway or Hold Me

Lip Sketch Crayon in Pink Door or Pampas

 Build a blurred, balmy, or glossy lip to complete the monochrome moment.