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There so many reasons why I was excited to attend the launch of ISH #IMSMOKINGHOT. The first being Joey Maalouf, I have been following his journey with Rachel Zoe for years now. I heard he had a new make up collection and I was thrilled to learn all about it.

The launch was at Beauty and Essex's one of my favorite LES places to go. It's amazing for delicious cocktails and the food is unique and delectible. Denise and I arrived at the #IMSMOKINGHOT intimate launch dinner party with only about 20 other fashionable influencers. The ISH line is being launched in collaboration with subscription box company FabFitFun. Joey briefly spoke about his new collection. The quad features a highlighter, blush, bronzer, and a contour shade. It is available in two color palettes, Light/Medium, $32 and Medium/Dark, $32. The complete kit comes with either quad along side complementary ISH brushes ranging from $18-$28. While we enjoyed specially made drinks like "Beauty Elixier" and tasted from a handpicked, delightful menu, we tried and chatted about his perfect palette. Hearing about how ISH has partnered with social movement and online community I AM THAT GIRL, made it even more special. The community teaches girls how to go from self-doubt to self-love.

The entire night was fun filled, Joey is absolutely the sweetest person. We finished the evening with mini cupcakes that I had to stop from eating too many. After that night I have been using the ISH palette and brushes every day since. The highlighter is just the right shade for the top of the cheeks, cupids bow and corner of the eyes. The blush is super pigmented, with the angled brush it deposits color just right. It is with out a doubt a new staple item in our makeup kit.


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