Soft Power: Irina Shayk Redefines Femininity for Spring/Summer 2026

Ermanno Scervino’s Spring/Summer 2026 campaign, starring Irina Shayk, is pure elegance with a modern twist. Irina’s easy-going confidence brings the collection to life—showing a natural, quiet power that’s all about attitude.

Denim gets a fresh makeover with indigo prints on unexpected fabrics, blending tradition with a sleek, modern feel.

This collection celebrates women who are bold, glowing, and effortlessly stylish. With expert craftsmanship and playful details inspired by architecture and patterns, its elegance speaks softly but powerfully.

Shot by Mikael Jansson, styled by Anastasia Barbieri, this campaign isn’t just fashion—it’s a vibe.