The New Signature Scent: Smoky Florals and Modern Sensuality

Moving beyond traditional florals and fresh, clean scents, the next big fragrance trend is all about smoky, warm and complex compositions. Think rich incense, tobacco, woods and musk softened by radiant florals and unexpected spices.

Leading the way is MERIT Beauty's New Wave L'Extrait de Parfum, Created in collaboration with master perfumer Dominique Ropion and perfumer Meabh McCurtin, New Wave is designed to capture a feeling of power, sensuality and optimism. Notes of tobacco, cedarwood, patchouli, vanilla and tonka bean add depth, giving the fragrance an addictive quality without feeling overly heavy. The smoky base brings warmth and intensity, while the floral keeps it radiant and wearable. It's a fragrance that evolves throughout the day, leaving behind a distinctive, sophisticated trail.