Hailey Bieber's Rhode: Billion-Dollar Glow-Up!

We have some major beauty news! Hailey Bieber's super-popular skincare and makeup brand, Rhode, is officially joining forces with e.l.f. Beauty in a massive $1 billion deal. Talk about a glow-up!

Launched in June 2022, Rhode quickly became a sensation, especially online. This brand, named after Hailey's middle name, has been raking in the sales and is set to hit Sephora shelves soon.

Everyone has gone wild since the announcement! Searches for "Rhode beauty" skyrocketed by over 260% worldwide. So, what's the secret? Experts say it's all about Rhode's clean, skincare-first vibe that just clicked with young buyers. This huge acquisition not only highlights Rhode's incredible value but also gives it an even bigger boost. It's clear that in today's beauty world, a celebrity name isn't enough; you need a strong brand that truly connects, and Rhode might have mastered that!